• Developed high-level messaging and marketing content to increase revenue and market share
• Developed and published Tony’s Tips for iPhone Users Manual (iPhone application)
• Produced podcasts, blogs, wikis, and content for enterprise solutions and entertainment sites
• Director, Enterprise Marketing, BEA (1999-2002)
• Manager of Corporate Communications, Live Picture/LivePix (1997-1999)
• Editorial Director of Hypermedia Communications and NewMedia Magazine (1991-1995)
• Author of bestselling books including Just Say No to Microsoft, iPod and iTunes for Dummies, Adobe Illustrator Official Designer’s Handbook, and The Art of Desktop Publishing
• Founder of Desktop Publishing/Publish magazine and Inside Report newsletter
• Produced multimedia titles including Haight-Ashbury in the Sixties
• Columnist and feature articles writer for computer magazines since 1980

Career Highlights

Marketing Messaging Consultant and Writer (2002-present)
I created messaging content for major product launches at Adobe, BEA, Citrix, McAfee, SumTotal, and Sun. I recently wrote the "Innovating with Dynamic Business Applications" white paper and microsite content to establish BEA's thought leadership in enterprise innovation, services-oriented architecture (SOA), business process management (BPM) and Web 2.0 social computing technologies. I also developed extensive content and sales tools for Adobe’s LiveCycle product line, managed customer reference programs for BEA and Sun, and developed success stories, videos, and audio testimonials. See project samples for examples.

Producer, Publisher, and Developer, iPhone app, Web content, blogs, wikis, and podcasts (2002-present)
I developed and published the iPhone application Tony’s Tips for iPhone Users Manual, andproduced blogs, podcasts, and wikis, and managed sites for Wiley (publisher), McGrath/Power (public relations), Rockument (entertainment and shopping), and the Flying Other Brothers (rock band).

Director, Enterprise Marketing, BEA (1999-2002)
I directed and developed messaging for BEA's highly successful re-branding campaign including new logo, revamped Web sites, and international media advertising to assert BEA's leadership as the premier provider of e-commerce solutions, which greatly contributed to a 61% increase in BEA revenues in 2000. I also increased effectiveness of sales efforts by developing customer references (including success stories, audio and video testimonials, and press releases) and product and corporate messaging for all marketing campaigns and events, and by managing internal and external Web marketing content. See project samples for examples.

Manager of Corporate Communications, Live Picture and LivePix (1997-1999)
I managed and produced all corporate communications including Chairman John Sculley's keynote presentations, customer references and success stories, marketing and sales collateral, press releases, event literature, product white papers, and Web sites.

Editorial Director, Hypermedia Communications and NewMedia Magazine (1991-1995)
I edited and published the Macromedia User Journal and the Inside Report on New Media, and developed editorial strategies and developer conference programs for NewMedia magazine.

Founder, Editor and Publisher, Desktop Publishing/Publish and User's Guide Magazines
I started pioneering magazines about desktop publishing and microcomputer operating systems, gave keynote speeches and served on prominent technology panels, and led worldwide seminars.

Columnist, Features Writer, and Reviewer
Macintosh column, Computer Currents (weekly, 7 years); Multimedia Expert online column, the Prodigy network (daily, 2 years); features for The Chicago Tribune Sunday Technology Section (weekly, 5 years); desktop publishing column, MacUser (monthly, 2 years); graphics column, NextWorld (quarterly, 2 years); graphics column, Macintosh Today (weekly, 1 year); features for Dr. Dobbs Journal, NewMedia, PC World, PC Computing, and the Whole Earth Software Catalog.

Entrepreneur Publisher and CD-ROM Producer
I produced and published Haight-Ashbury in the Sixties, and produced book/CD-ROM projects for Random House and Voyager Co. including educational titles.

• "One of the most interesting overviews of modern desktop computing history that's ever been written... possibly a watershed event." John Dvorak on Just Say No to Microsoft (Nov. 2005)
• "Every Microsoft engineer and product planner should read it." Robert Scoble, Microsoft Technical Evangelist and blogger, on Just Say No to Microsoft (Jan. 2006)
• "Tony Bove has a definite knack for noticing what's important and succinctly explaining it." A.P. Lawrence on Just Say No to Microsoft (Dec. 2005)
• "Near genius at making complex ideas understandable" (Jerry Pournelle, BYTE, Dec. 1986).
• "Practices what he writes about" (Larry Magid, L.A. Times, Aug. 19, 1985).
• Reviews of Haight-Ashbury CD-ROM documentary: "An unflinching, nonjudgmental chronicle" (Wired), "Inspires then and now connections, fulfilling any historical work's highest calling" (S.F. Examiner), "Truly greater than the sum of its parts" (N.Y. Post).
• Newsletter is "excellent source of news" (John Dvorak, S.F. Examiner, July 19, 1987).
• Subject of feature article, Multimedia Producer, Aug. 1995.
• Society for Technical Communications First Prize Award for a reference manual on BASIC.

Books and CD-ROMs

Just Say No to Microsoft (No Starch Press), book

iPod and iTunes for Dummies (Wiley Publishing), book

iLife All-In-One Desk Reference for Dummies (Wiley Publishing), book

iPod Companion (M&L Publishing), book

Haight-Ashbury in the Sixties (Rockument), documentary CD-ROM

Macromedia Lingo Studio (Random House), book/CD-ROM

Official Macromedia Director Studio (Random House/Hypermedia), book/CD-ROM

Using Macromedia Director (The Voyager Co.), CD-ROM Expanded Book

Using MacroMind Director (Que)

Que’s Macintosh Multimedia Handbook (Que)

Adobe Illustrator: The Official Handbook for Designers (Bantam/Random House)

Desktop Publishing with PageMaker (John Wiley & Sons)

The Well-Connected Macintosh (Harcourt Brace Jovanovich)

The Art of Desktop Publishing (Bantam)

CP/M User’s Guide (Baen Books/Simon & Schuster)

Free Software (Baen Books/Simon & Schuster)

InfoWorld’s Essential Guide to CP/M (Harper & Row)

WordStar Pocket Reference (Addison-Wesley)

TRS-80 Model III User’s Guide (John Wiley & Sons)

CP/M Handbook (Sybex)

Speaker Highlights

Nov. 2005: Keynote, Cybersalon in Berkeley, CA, on Microsoft
Mar. 1997: Moderator, Digital Hollywood, panel on multimedia CD-ROM
Jun. 1997: Keynote, F2 conference on multimedia games, Tokyo
Apr. 1996: Keynote at Multimedia in the Arts conference, Castro Theater, San Francisco
Jan. 1996: Moderator, Digital Be-In, panel on the counterculture and the computing industry
1992-1995: Seminar leader, Macromedia Developer annual conferences
1987-1994: Moderator and seminar leader, Macworld Expos, on desktop publishing, color imaging, and multimedia
Sept. 1990: Keynote at NTT conference on Macintosh and connectivity, Tokyo
1986-1989: Seminar leader, Folio Magazine seminars on desktop publishing (8/year)
1988-1990: Moderator, COMDEX Fall and Spring, panel on page makeup software (2/year)
Apr. 1986: Speaker at Typeworld conference, Phila. PA
Jun. 1983: Keynote at CP/Net User Group, on CP/M, Pasadena, CA
May 1982: Speaker at Digital Research ISV Conference, on CP/M support, Monterey, CA
May, 1980: Speaker at West Coast Computer Faire, San Francisco, on microcomputer software

Affiliations

Tufts University, The Haverford School, and Waldron Mercy Academy

Flying Other Brothers for benefit concerts and fundraisers

Rockument rock music history project on the Web