BEA: I developed messaging strategy, helped produce the microsite, and wrote the white paper -- to establish BEA's thought leadership in enterprise innovation, services-oriented architecture (SOA), busines process management (BPM) and Web 2.0 social computing technologies.
Feb. 2006 - Dec. 2007
Sun Microsystems: (I wrote more than 50 and managed over 400 through the customer reference approval process) -- for example:
Feb. 2005 - Jan. 2006
Adobe Systems -- LiveCycle and Intelligent Document Platform: I interviewed product managers and engineers, wrote all drafts, participated in the Adobe review process, and produced finished pages for the following (PDF files):
June 1999 - June 2002
BEA: As Director for Enterprise Marketing, I developed messaging for BEA's highly successful re-branding campaign including new logo (see left), revamped Web sites, and international media advertising to assert BEA's leadership as the premier provider of e-commerce solutions, which greatly contributed to a 61% increase in BEA revenues in 2000. I also increased effectiveness of sales efforts by developing customer references (including success stories, audio and video testimonials, and press releases) and product and corporate messaging for all marketing campaigns and events, and by managing internal and external Web marketing content. These are all PDF files:
Information Portal Example: I proposed, designed, and implemented a customer information portal for the Enterprise Marketing group of BEA Systems, Inc., to distribute customer-related documents to marketing and sales departments.
More writing samples are available upon request, including excerpts from the following books, sites, and publications:
(No Starch Press), book (Wiley Publishing), book (Wiley Publishing), book (M&L Publishing), book Haight-Ashbury in the Sixties (), documentary CD-ROM Rockument podcasts and commentary
Macromedia Lingo Studio (Random House), book/CD-ROM
Official Macromedia Director Studio (Random House/Hypermedia), book/CD-ROM
Using Macromedia Director (The Voyager Co.), CD-ROM Expanded Book
Using MacroMind Director (Que)
Que's Macintosh Multimedia Handbook (Que)
Adobe Illustrator: The Official Handbook for Designers (Bantam/Random House)
Desktop Publishing with PageMaker (John Wiley & Sons)
The Well-Connected Macintosh (Harcourt Brace Jovanovich)
The Art of Desktop Publishing (Bantam)
CP/M User's Guide (Baen Books/Simon & Schuster)
Free Software (Baen Books/Simon & Schuster)
InfoWorld's Essential Guide to CP/M (Harper & Row)
WordStar Pocket Reference (Addison-Wesley)
TRS-80 Model III User's Guide (John Wiley & Sons)
CP/M Handbook (Sybex)
Magazines: , , Macintosh Today, MacUser, NewMedia, NextWorld, Portable Companion, Publish, User's Guide, and the Whole Earth Software Catalog.
