CHRONOLOGICAL

Jan. 2008 - Mar. 2008

ENTERPRISE/IT AUDIENCES

BEA Whitepaper (PDF): Innovating with Dynamic Business Applications

BEA: I developed messaging strategy, helped produce the microsite, and wrote the white paper -- to establish BEA's thought leadership in enterprise innovation, services-oriented architecture (SOA), busines process management (BPM) and Web 2.0 social computing technologies.

Feb. 2006 - Dec. 2007

Sun Microsystems: Customer success stories (I wrote more than 50 and managed over 400 through the customer reference approval process) -- for example:

Accor Hotels

Callidus Software

Swedish National Police

Feb. 2005 - Jan. 2006

Adobe Systems -- LiveCycle and Intelligent Document Platform: I interviewed product managers and engineers, wrote all drafts, participated in the Adobe review process, and produced finished pages for the following (PDF files):

Adobe Systems Inc. Case Study

Adobe Intelligent Document Platform Optimized for IBM WebSphere (Solution Brief)

Adobe Intelligent Document Platform and IBM WebSphere: A Technical Brief

Adobe Form Server for IBM (Solution Brief)

Adobe Form Server for IBM (Technical White Paper)

Adobe and SAP: Interactive Forms Based on Adobe Software (Datasheet)

Adobe LiveCycle Process Management

Adobe LiveCycle Software Customer FAQ

June 1999 - June 2002

BEA: As Director for Enterprise Marketing, I developed messaging for BEA's highly successful re-branding campaign including new logo (see left), revamped Web sites, and international media advertising to assert BEA's leadership as the premier provider of e-commerce solutions, which greatly contributed to a 61% increase in BEA revenues in 2000. I also increased effectiveness of sales efforts by developing customer references (including success stories, audio and video testimonials, and press releases) and product and corporate messaging for all marketing campaigns and events, and by managing internal and external Web marketing content. These are all PDF files:

Information Portal Example: I proposed, designed, and implemented a customer information portal for the Enterprise Marketing group of BEA Systems, Inc., to distribute customer-related documents to marketing and sales departments.

More writing samples are available upon request, including excerpts from the following books, sites, and publications:

Just Say No to Microsoft (No Starch Press), book
iPod and iTunes for Dummies (Wiley Publishing), book
iLife All-In-One Desk Reference for Dummies (Wiley Publishing), book
iPod Companion (M&L Publishing), book
Haight-Ashbury in the Sixties (Rockument), documentary CD-ROM
Rockument podcasts and commentary
Macromedia Lingo Studio (Random House), book/CD-ROM
Official Macromedia Director Studio (Random House/Hypermedia), book/CD-ROM
Using Macromedia Director (The Voyager Co.), CD-ROM Expanded Book
Using MacroMind Director (Que)
Que's Macintosh Multimedia Handbook (Que)
Adobe Illustrator: The Official Handbook for Designers (Bantam/Random House)
Desktop Publishing with PageMaker (John Wiley & Sons)
The Well-Connected Macintosh (Harcourt Brace Jovanovich)
The Art of Desktop Publishing (Bantam)
CP/M User's Guide (Baen Books/Simon & Schuster)
Free Software (Baen Books/Simon & Schuster)
InfoWorld's Essential Guide to CP/M (Harper & Row)
WordStar Pocket Reference (Addison-Wesley)
TRS-80 Model III User's Guide (John Wiley & Sons)
CP/M Handbook (Sybex)

Online columns: Prodigy, The Marc Canter Show, The Backstage Report

Other: Inside Report on New Media, newsletter
Macromedia User Journal, newsletter
The Chicago Tribune, Special Technology Section (Sunday newspaper)