Serves aviation
industry with portal that also increases sales
“This
site will give us the leading edge to stay ahead of the competition…
On a scale from one to ten, I rate the BEA/Entigo solution a nine
… and I've never given any product a ten.” — Neel Sehgal Director, IT/Digitization
for Customer Services, Honeywell
“We
chose to partner with BEA because it has a strong record for early
adoption and adherence to standards… With the robust functionality
of the BEA platform, we can focus our efforts where they deliver
the best value, which is in business process rather than infrastructure” — Mark Demers, VP of marketing & business
development, Entigo
Industry:
Manufacturing (Aviation)
Product(s): BEA WebLogic® Server
Partner(s): Entigo Corporation
Honeywell
Aerospace Electronic Systems Division had built an e-commerce site
to sell its BendixKing brand products, but the site offered only
basic information, and did not permit electronic interaction among
pilots and dealers. BEA partner Entigo™ transformed the fledgling
BendixKing site into a dynamic, interactive e-commerce portal where
its customers - dealers, pilots, and manufacturers -get superior
quality and service.
Problem:
Customer Relationship Management (CRM) and branding
Honeywell needed to build loyalty for its BendixKing brand among
pilots by making online customer service simple, streamlined, and
accelerated.
Solution:
Portal integrated with ordering and dealer network
Honeywell created a portal for pilots, aviation products dealers,
and manufacturers, with greater personalization, flexibility, and
reliability.
Results
· In its first year, the BendixKing site reduced customer
service calls by 30%.
· The company booked $20M in orders over the Web site in
2001 and expects to achieve an estimated $40M in 2002.
· Site traffic is up 90% each month, and Honeywell foresees
a 20-30% increase in services.
Benefits
· "With the robust functionality of the BEA platform,
we can focus our efforts where they deliver the best value, which
is in business process rather than infrastructure."
· "Such dedication to standards, such as J2EE and XML,
helps ensure we are flexible as we move forward with our business."
· "It's critical to customize the service to your customers…
Entigo's customer-profiling module allows us to do that type of
customization, and it's one of the big keys to the success of the
Entigo/BEA solution."
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