"WebLogic
gives us the building blocks that accelerate the delivery of new
applications, enable the presentation of dynamic content, lower
administration and management costs, and integrate with our legacy
systems and third-party applications... The BEA platform has been
a huge plus for us. It has allowed us to build systems with a functionality
that we previously could not afford. But even more important than
the cost, is the increased functionality that BEA provides. The
strength of its Java implementation shortens delivery of new applications
substantially and plays an important role in enabling us to provide
a more personalized user experience."
--
Eric Schvimmer, washingtonpost.com's vice president of technology
Industry:
Media
Product(s): BEA WebLogic® Server
BEA Partners: Accenture, Open Market
washingtonpost.com
(WPNI) built a powerful new service called mywashingtonpost.com
- where customers have interactive tools, content, and services
personalized to fit their lifestyles - and a revenue-generating
employment and recruitment site called WashingtonJobs.com.
Problem:
Need to build better customer relationships online and expose the
breath of WPNI's content
Premier newspaper Web site needed to deploy reliable, personalized
services that can scale up to handle millions of visitors.
Solution:
Personalization and integration with content management
Application server for integrating content management with personalized
applications for mywashingtonpost.com and for deploying services
for its recruitment site, WashingtonJobs.com.
Results
· Revenues for employment site tripled (relative to 1999)
and are expected to see double digit percentage growth in 2001.
· Page views have increased by 30%, enrollment of new employers
is up 20%, and sales of direct job postings through the new Post-a-Job
feature are up 50%.
· mywashingtonpost.com has driven more than 115,000 registrations,
and helped to increase the average length of stay on the site.
· Deploying applications using BEA platform was less expensive,
easier to administer, and allowed for a more tailored online environment
than outsourcing.
Benefits
· The infrastructure is scalable to handle peak loads - washingtonpost.com
receives more than six million page views on a typical day, and
WashingtonJobs.com offers tens of thousands of job listings and
receives 10 million page views per month.
· Services are reliable and available.
· Content presentation and management is unified under a
single extensible architecture.
· The deployment platform supports dynamic content, allows
new capabilities to be deployed online rapidly, and provides an
enriched, interactive reader experience.
Notes:
PowerPoint -- uncompressed
PowerPoint file for opening in preview mode, or downloading
Zipped
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Videos and presentations are offered in zip format for downloading
faster.
Preview
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(free from ).