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"WebLogic gives us the building blocks that accelerate the delivery of new applications, enable the presentation of dynamic content, lower administration and management costs, and integrate with our legacy systems and third-party applications... The BEA platform has been a huge plus for us. It has allowed us to build systems with a functionality that we previously could not afford. But even more important than the cost, is the increased functionality that BEA provides. The strength of its Java implementation shortens delivery of new applications substantially and plays an important role in enabling us to provide a more personalized user experience."
-- Eric Schvimmer, washingtonpost.com's vice president of technology
washingtonpost.com (WPNI) built a powerful new service called mywashingtonpost.com - where customers have interactive tools, content, and services personalized to fit their lifestyles - and a revenue-generating employment and recruitment site called WashingtonJobs.com.
Problem: Need to
build better customer relationships online and expose the breath of WPNI's content
Premier newspaper Web site needed to deploy reliable, personalized services
that can scale up to handle millions of visitors.
Solution: Personalization
and integration with content management
Application server for integrating content management with personalized applications
for mywashingtonpost.com and for deploying services for its recruitment site,
WashingtonJobs.com.
Results
· Revenues for employment site tripled (relative to 1999) and are expected
to see double digit percentage growth in 2001.
· Page views have increased by 30%, enrollment of new employers is up
20%, and sales of direct job postings through the new Post-a-Job feature are
up 50%.
· mywashingtonpost.com has driven more than 115,000 registrations, and
helped to increase the average length of stay on the site.
· Deploying applications using BEA platform was less expensive, easier
to administer, and allowed for a more tailored online environment than outsourcing.
Benefits
· The infrastructure is scalable to handle peak loads - washingtonpost.com
receives more than six million page views on a typical day, and WashingtonJobs.com
offers tens of thousands of job listings and receives 10 million page views
per month.
· Services are reliable and available.
· Content presentation and management is unified under a single extensible
architecture.
· The deployment platform supports dynamic content, allows new capabilities
to be deployed online rapidly, and provides an enriched, interactive reader
experience.