Washington Post: America's most trusted source for everything in and about
Washington, D.C
Media companies must provide content and serve consumers online
Requirements
mywashingtonpost.com where users have tools, content, and services personalized
to fit their lifestyle
washingtonjobs.com, an employment and recruitment site that simplifies and personalizes
job hunting and recruiting
Must be integrated with the existing content management system and with Java-based
delivery architecture
Must offer a dynamic user experience, provide interactive tools, and include
a registration system to capture demographic information
| Previous slide | Next slide | Back to first slide | View graphic version |
The Washington Post (WNPI) is recognized as America's most trusted source for everything in and about Washington, D.C. However, in the Internet age, media companies must adopt a new approach to creating content and serving consumers, according to Forrester Research. At the same time, many online media companies are trying to move away from impression-based advertising to an audience based model and move deeper into the commerce revenue stream.
washingtonpost.com, the award-winning news, information and entertainment site, was interested in moving quickly to satisfy customers and create new revenue opportunities by offering new, personalized services. The company had depended on external service providers to introduce application enhancements and fixes, but now wanted to do development in-house with strong technical partners.
The goal was to develop a customized page called mywashingtonpost.com, where users have interactive tools, content, and services personalized to fit their lifestyle. The new service would be integrated with the existing content management system and integrate into WPNI's Java-based delivery architecture to better leverage washingtonpost.com's content assets, offer a dynamic user experience, provide interactive tools, and include a registration system to capture a variety of demographic information about washingtonpost.com users.
In addition, the company needed an employment and recruitment site that simplified and personalized the job hunting and recruiting process by delivering leading search and recruitment tools. Catering to the unique local needs of job seekers and employers, WashingtonJobs.com's goal was to offer tools to manage the job seeker through all phases of their career as well as provide recruiters with a simple, efficient and effective way to locate qualified job candidates.